Why Smart People Make Bad Food Choices

Harness the Psychology of Food for a Healthy Lifestyle"...essential read for those of us trying to understand the mysteries behind the food choices and eating habits of today's consumer." -Stephen M Ostroff, MD, former deputy commissioner for Foods and Veterinary Medicine, FDAAuthor and CEO Jack Bobo is a food psychology expert with more than 20 years of advising four Secretaries of State on food and agriculture. He's here to personally advise you on making smarter food choices to improve your quality of life.Take a close look at your eating habits. We have access to more nutrition facts and diet plans now than ever before. Consumers have never known more about nutrition and yet, have never been more overweight. For most Americans, maintaining a balanced diet is more difficult than preparing taxes. What are we doing wrong?Learn to eat better. Jack Bobo reveals how the psychology of food has been invisibly controlling us in grocery aisles, at restaurants, in front of the refrigerator, and in every other place we make crucial food choices. Behavioral science is changing the way we think about food, showing us how changes in our food environment can be harnessed to eat better and deliver a more balanced diet.A balanced diet creates a healthy lifestyle routine and better quality of life. You can move beyond fad diets, pop science, and calls for ever greater willpower. Explore the deeper causes of the hidden influences and mental shortcuts our minds use to process information and how they often result in unhealthy food choices. Unhealthy food choices lead to bad habits and detract from the healthy lifestyle that you deserve. Read this book and:Make better decisions for a healthy dietFear less and enjoy more the food you eatBecome a positive force for the diets of those around youIf you enjoyed books like Eat, Drink, and Be Healthy, SuperLife, How to Be a Conscious Eater, or How Not to Die, you'll love Why Smart People Make Bad Food Choices.