The Perfect Meal – The Multisensory Science of Food and Dining

Bog
  • Denne udgave
  • Bog, paperback
  • Engelsk

Beskrivelse

The authors of The Perfect Meal examine all of the elements that contribute to the diner�s experience of a meal (primarily at a restaurant) and investigate how each of the diner�s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner�s overall experience.

Examples are:

the colour of the plate (visual)the shape of the glass (visual/tactile)the names used to describe the dishes (cognitive)the background music playing inside the restaurant (aural) Novel approaches to understanding the diner�s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

2015 Popular Science Prose Award Winner.

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Detaljer
  • SprogEngelsk
  • Sidetal432
  • Udgivelsesdato03-10-2014
  • ISBN139781118490822
  • Forlag Wileyblackwell
  • FormatPaperback
Størrelse og vægt
  • Vægt839 g
  • Dybde2,3 cm
  • coffee cup img
    10 cm
    book img
    16,8 cm
    24,4 cm

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