The 20 Billion Dollar Diet (R)

Americans spend more than $20 billion annually for weight loss plans and products and yet the average dieter gains almost 5 pounds in a single year. America is on a $20 billion diet that isn't working Like most Americans, Judith McManus M.A. outsourced her weight loss to corporate plans and fad diets without long-term results. When Judith finally took matters into her own hands, researched choices that were right for her, and designed her own plan, she lost 50 pounds. With Dr. Marina MacDonald, the co-authors combine personal experience with over 500 scientific studies to reveal 10 core principles for weight-loss success. You will learn: - Why overeating is a result of our modern food environment, stress, and biology. - Why extreme diets are not the answer. - Why smart dieting does not rely on willpower. - How to break the cycle of overeating and yo-yo dieting for good. - How to create a healthy diet and lifestyle that you will love. If you're tired of being overweight and you're ready to transform your body and your life, The 20 Billion Dollar Diet enables you to finally achieve the goal weight you have wanted for so long.