Winning on Purpose

"Winning on Purpose" by Fred Reichheld is the unbeatable strategy on how to love customers.

In the words of Fred Reichheld, the main purpose for a business should always be to enrich the lives of its customers. Because when the customers feel loved they come back and bring new friends and more profit to the business. In "Winning on Purpose" he takes the old mantra from the Golden Rule and updates it with compelling examples, moving personal stories and proven tools to implement the strategy in your business and team.