Why Women Mean Business

- Understanding the Emergence of Our Next Economic Revolution

  • Format
  • Bog, hardback
  • Engelsk
  • 376 sider

Beskrivelse

WOMEN MEAN BUSINESS “...gives example after example of the price that we all pay for a situation in which ‘women may hold the keys but men still control the locks’.”

The Times

“What’s especially valuable is the authors’ analysis of where companies go wrong in managing women...that’s how it will help women in the workplace.”

Harvard Business Review

“Lays out the importance of retaining women in senior leadership positions.”

Harpers Bazaar

“Wittenberg-Cox and Maitland have opened new ground.”

Management Today

WOMEN MEAN BUSINESS

They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises.

So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today’s female consumer? Why is there a persistent pay gap between men and women around the world?

Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters – as much when the economy’s bust as when it’s booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.

Læs hele beskrivelsen
Detaljer
  • SprogEngelsk
  • Sidetal376
  • Udgivelsesdato25-01-2008
  • ISBN139780470725085
  • Forlag Jossey-Bass Inc.,U.S.
  • FormatHardback
Størrelse og vægt
  • Vægt572 g
  • Dybde2,7 cm
  • coffee cup img
    10 cm
    book img
    14,7 cm
    22,4 cm

    Findes i disse kategorier...

    Se andre, der handler om...

    Velkommen til Saxo – din danske boghandel

    Hos os kan du handle som gæst, Saxo-bruger eller Saxo-medlem – du bestemmer selv. Skulle du få brug for hjælp, sidder vores kundeservice-team klar ved både telefonerne og tasterne.

    Om medlemspriser hos Saxo

    For at købe bøger til medlemspris skal du være medlem af Saxo Premium, Saxo Shopping eller Saxo Ung. De første 7 dage er gratis for nye medlemmer. Medlemskabet fornyes automatisk og kan altid opsiges. Læs mere om fordelene ved vores forskellige medlemskaber her.

    Machine Name: SAXO080