UX Strategy

- How to Devise Innovative Digital Products that People Want

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UX Strategy
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  • Forventet levering 28-04-2021
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Format:
Bog, paperback
Udgivelsesdato:
09-04-2021
Sprog:
Engelsk
Sidetal:
332
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User experience (UX) strategy requires a careful blend of business strategy and UX design, and this hands-on guide offers an easy-to-apply framework for executing it. This updated edition introduces strategy tools and techniques to help you and your team craft innovative products that people want to use. You'll find new chapters on growth design and digital transformation.Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple to advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through cases studies and up-to-date interviews with top strategists.Define and validate target users through provisional personas and customer discovery techniquesConduct competitive research and analysis to explore a crowded marketplace and create unique valueFocus your team on the primary utility and business model of your product by running structured experiments using efficient prototyping toolsLearn how to conduct guerrilla user research online to get valuable insights on a small budgetDevise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

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Udgivelsesdato:
09-04-2021
ISBN13:
9781492052432
Vægt:
385 g
Dybde:
10 mm
Bredde:
152 mm
Højde:
229 mm
Format:
Paperback
Udgave:
2nd Revised edition
Forfattere
Bibliotekernes beskrivelse User experience (UX) strategy requires a careful blend of business strategy and UX design, and this hands-on guide offers an easy-to-apply framework for executing it. This updated edition introduces strategy tools and techniques to help you and your team craft innovative products that people want to use.

Vis mereVis mindre

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