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Beskrivelse
Over the past two decades, China has emerged as a frontrunner in global business innovation. Unleashing Innovation: Ten Cases from China on Digital Strategy and Market Expansion tells the inside stories behind eleven pioneering companies in the Chinese market that are rewriting the rules of business. Produced by Cheung Kong Graduate School of Business, the book dissects how leading enterprises across e-commerce, technology, manufacturing, and consumer products are pioneering advances in digital transformation, global expansion, and supply chain innovation in the Chinese market.* Learn how Alibaba and JD.com have been leading the way in e-commerce with contrasting business models and strategies.* Discover how manufacturers like NIO and TCL are revolutionizing their supply chains and products.* Understand the global growth strategies behind breakout Chinese brands like SHEIN and dairy producer Yili.* Examine how Western brands like Swedish oat milk maker Oatly and American fast food giant KFC tailored themselves to achieve success in China.Unleashing Innovation draws on in-depth case studies co-authored by CKGSB's professors and researchers. The book is ideal for business leaders, investors, policymakers, and anyone seeking an insiders' perspective on business strategy in China.