Understanding Statistics and Market Research Data

This guide offers support to anyone using statistics and research data on a regular or occasional basis by explaining specific indicators, classifications, terminologies, and sources in short, easy-to-understand entries. Users can dip into the guide whenever they are unsure about the meaning or scope of a specific statistical indicator or terminology, or are unclear about the nature of a specific survey or classification.

This excellent research tool concentrates on economic, business and demographic data, and conforms to internationally agreed classifications and techniques.