Tradition, Meet Innovation

Tradition Meet Innovation: Catching up to the Millennials is an easy to read, informative explanation on how the marketing and sales industry has changed over the last century with the arrival of the internet and a new technological era. Covering the history of marketing, from newspaper advertising and word of mouth, to knocking on doors and product demonstrations, right up to today's customer relationship management techniques and ecommerce options, Reynaldo A Santana brings his vast experience to the page, to explain not only how marketing and selling has changed, but how buying has too. Catching up to the Millennials explains the importance of bringing potential customers to your online market place, through Inbound Marketing techniques, and details why it works and how to implement it in your own business. Whether you are one of the Generation X, left standing by the face-paced technological changes in marketing and sales over recent decades, or want to understand how to merge your Marketing and Sales departments in to one team driving the success of your business through a cohesive, managed campaign, then this book is for you.