Tourism Marketing
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Format:
Bog, paperback
Udgivelsesdato:
23-12-2010
Sprog:
Engelsk
Sidetal:
464
  • Beskrivelse
  • Yderligere info
  • Anmeldelser

Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management. The book explains what marketing is in the hospitality industry through examples, illustrations and cases. This book begins by explaining tourism marketing and related concepts like Services Marketing and Marketing Management. It all brings forth the challenges attached with the field. The book elaborates on the environment of tourism marketing, keeping in view the marketing mix. A seperate chapter includes market segmentation, targeting and positioning. The process of tourism marketing and the competitive marketing strategies are also elucidated. The topics of demand forecasting, touristbehaviour and markets explain the dynamics of tourism marketing. Chapters on tourism product, distribution pricing, promotion and people elaborate strategies of promoting products and the various distribution channels. The later chapters conclude the book by discussing about the impact of technology ontourism marketing and the latest developments in the field. The book would be very useful to hotel management students, and also to professionals in understanding the theoretical as well as practical application of the subject.

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Udgivelsesdato:
23-12-2010
ISBN13:
9780198066309
Vægt:
612 g
Dybde:
20 mm
Bredde:
186 mm
Højde:
241 mm
Format:
Paperback
  • Forfattere

  • Bibliotekernes beskrivelse

    Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management and Tourism Management. The book explains what marketing is in the hospitality industry through examples, illustrations and cases. The book would also be very useful to professionals in understanding the theoretical as well as practical application of the subject.

Vis mereVis mindre

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