'This Business Has Legs' – How I Used Infomercial Marketing To Create the $1000,000,000 Thighmaster Exerciser Craze..an Ent Advent Story

"Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission."

--Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life



"This is the first time the person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot."

--Bob Rice Pet Rock Promoter



"Within a matter of months, Peter Bieler created a $100,000,000industry out of nothing. This fascinating book chroniclesstep-by-step how he did it."

--Steve Dworman Publisher, Infomercial Marketing Report



"As a jack, in an emergency, if you have a very small car ... As arack to dry homemade pasta ... Prop it on its side and presto! Twinpicture frames ... Have it bronzed and claim it's a very earlyHenry Moore ..."

--Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details!