Think Like a Marketer

Turn Yourself and Your Business Into a Marketing Machine To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day. Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affects your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading. Chock-full of specific examples and proven pro-cesses, this book will teach and show you how to:

Think, act, and communicate like a mar-keting pro.

?Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).

?Stand out in a cluttered and overcrowded marketplace.

?"Stir the pot" to build and maintain marketing momentum.

?Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.