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The Victory Lab

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The Victory Lab
  • Forlagets pris kr. 159,95
  • Leveringstid 4-6 hverdage
  • Forventet levering 24-07-2018
  • Bog, paperback (kr. 119,95) (kr. 119,95)
    1. Beskrivelse

      UPDATED FOR THE 2016 ELECTION

      The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.

      Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.

           The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do.  Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.

           Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

      Andre udgaver:

      Bog, hardback

    2. Yderligere info
      Udgivelsesdato:
      17-09-2013
      Sprog:
      Engelsk
      ISBN13:
      9780307954800
      Sidetal:
      385
      Vægt:
      295 g
      Højde:
      25 mm
      Bredde:
      140 mm
      Længde:
      210 mm
      Forlag:
      Broadway Books
      Mærkat:
      Bog, paperback
      Målgruppe:
      For adult education
      Format:
      Paperback
      Udgave:
      Reprint
      • Bibliotekernes beskrivelse

        Presents an assessment of how a team of academics, statisticians, and strategists are reshaping today's political campaigns, exploring war room strategies based in behavioral psychology and randomized experiments.

    3. Anmeldelser

      Kundernes boganmeldelser af The Victory Lab

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