Bog, paperback The Tipping Point af Malcolm Gladwell

The Tipping Point

- How Little Things Can Make a Big Difference

(Bog, paperback)

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a... Læs mere

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single ... Læs mere

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9780316346627
Sideantal:
301
Udgivet:
07-01-2002
Udgave:
Reprint
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(Bog, paperback), Kinesisk
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kr. 169,95
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Forlagets beskrivelse
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Bibliotekernes beskrivelse
Reveals how focused advertising and promotion to the "right" people can be much more effective than nationwide campaigns to the most people. Reprint. 100,000 first printing.

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