The Operational Plan – How to Create a Yearlong Membership Plan

Originally published by Stevenson, Inc., this practical resource features goal-setting procedures, ways to engage key staff and others, and action plans for shaping effective annual fundraising strategies for nonprofit organizations.

Important topics covered include:

Annual dollar and participation goalsBoard engagementCommittee objectivesFirst-year plansDirect mail appealsQuantifiable objectivesStaff  retreatsMonitoring progressOutreach to diverse audiencesVolunteer involvementAnalysis and evaluation Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.