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Want to be the Skin Professional client's with darker skin trust, whether you look like them or not? If yes, you've come to the right "SKIN PRO" book.
When a woman with darker skin asked me to recommend her a Skin Professional with darker skin in order to feel comfortable having an advanced facial, I knew our industry had failed clients globally.
65% of Skin Professionals polled, admitted they had never received basic training on a variety of skin tones to underpin their confidence in treating a culturally diverse demographic of clients. This is not ok.
Every Skin Pro should be able to treat every client, regardless of race, gender or photo-type. That is what this "Pro Edition" Guide to caring for Darker Skin is for.
In The Black Skin Care Guide: "Pro Edition" you will discover:
· The #1 most powerful way to increase your client's confidence in you and your expertise.
· Why using "tip-toe" cookie cutter language around clients with Darker skin is only hurting you.
· The Real and "Un-Real" risks of using Lasers on Darker skin.
· Why the most classic Photo-type Measurement Scale has failed the Industry.
· The most common Skin conditions found in Darker skin and why they are misdiagnosed.
· One of the under-used, overlooked, age old treatment to support Darker skin concerns.
· The riveting truth around why clients bleach their skin, and as a Skin Pro what "to do" and "not do" about it.
Grow in confidence and establish yourself as a true skin authority for a diversified and truly inclusive clientele.
