The Lean Startup

Forfattere

• Eric Ries

Forlagets beskrivelse

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Yderligere beskrivelse At starte en virksomhed op fra bunden er en svær proces, hvor mange ting kan gå galt. Derudover er det ønskværdigt at opnå en effektiv organisation fra start, og her er Eric Ries bog ”The Lean Startup” en ideel guide. Bogen ønsker at ændre måden virksomheder er bygget op og fungerer på, for derved at opnå en forretning, der udnytter sin kapital bedst muligt.

Med ”The Lean Startup” er tanken derfor, at du kan lykkedes bedst muligt med din iværksætterdrøm eller gode ide. Bogen er både henvendt til helt små nystartede virksomheder, og større virksomheder der har behov for effektivisering.

Forfatteren af ”The Lean Startup” skriver ikke blot denne bog ud fra teoretiske perspektiver fra hans uddannelse fra Yale Universitet, men har også base i den praktiske verden. Han er selv en ægte Silicon Valley entreprenør, hvor han har arbejdet med at lave software. Derudover agerer han uafhængig rådgiver for nystartede virksomheder.