The Laws of Cool

Knowledge work is now the reigning business paradigm and affects even the world of higher education. But what perspective can the knowledge of the humanities and arts contribute to a world of knowledge work whose primary mission is business? And what is the role of information technology as both the servant of the knowledge economy and the medium of a new technological cool? In The Laws of Cool, Alan Liu reflects on these questions as he considers the emergence of new information technologies and their profound influence on the forms and practices of knowledge. Liu first explores the nature of postindustrial corporate culture, studies the rise of digital technologies, and charts their dramatic effect on business. He then shows how such technologies have given rise to a new high-tech culture of cool. At the core of this book are an assessment of this new cool and a measured consideration of its potential and limitations as a popular new humanism. According to Liu, cool at once mimics and resists the postindustrial credo of innovation and creative destruction, which holds that the old must perpetually give way to the new. Information, he maintains, is no longer used by the cool just