The Fundamentals of Creative Advertising

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The Fundamentals of Creative Advertising
Format:
Bog, paperback
Udgivelsesdato:
29-08-2011
Sprog:
Engelsk
Udgave:
2nd Revised edition.
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The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize.This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.

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Udgivelsesdato:
29-08-2011
ISBN13:
9782940411566
Vægt:
580 g
Dybde:
15 mm
Bredde:
200 mm
Højde:
230 mm
Format:
Paperback
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    Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns. 200

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The Fundamentals of Creative Advertising

af

indgår i serie Fundamentals

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  • Forventet levering 22-10-2019

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