The Dots

What is influence? How are we influenced? Why are we influenced? These are questions that get asked by marketers all the time. The Dots aims to help draw the connections between seemingly irrelevant bits of information to build a larger view of influence and its role in the world. This book wasn't written to be just another "business book" that would make readers want to rip their hair out. It was written to translate a complex topic into real talk, and everyone could benefit from a bit more real talk. Sometimes that involves discussions on topics ranging from teenage Instagram celebrities to Gwyneth Paltrow's recommendation on humanely harvested pigeon feather pillows. There are no rules. Through a series of analogies to physics, a litany of pop culture references, and an algorithm to harness the power, this book helps readers develop an actionable approach to influence. It's one thing to know that influence exists, but it's another thing entirely to understand it in a way that enables someone to take action toward successful change and growth. Most importantly, this book offers a more fun and interesting view of the way people interact with the world and encourages others to connect the dots they might otherwise ignore. To braid together the thinner threads to form stronger ideas. The question of influence is at the core of every behavior - whether that influence comes from others, by media, by perceptions, or by experiences. And if influence can be understood, understanding humanity may not be too far behind. Plus it has pictures