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    The Development of Scientific Marketing in the Twentieth Century

    The Development of Scientific Marketing in the Twentieth Century

    - Research for Sales in the Pharmaceutical Industry

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    Bog
    • Format
    • Bog, hardback
    • Engelsk

    Beskrivelse

    The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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  • Vægt521 g
    • coffee cup img
    10 cm
    book img
    15,6 cm
    23,4 cm

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    Life style West Germany Nce Locomotor Activity Articular Gout Antibiotics Overprescription Entrepreneurial Progress French Advertising Intercontinental Marketing Services Endogenous Depressions Innovation Goals German Ads Mild Tranquilizers Oral Contraception Psychomotor Inhibition Psychotropic Drug Consumption Key opinion leaders Psychotropic Drug Classes Lea Ets Therapeutic Class Laboratory Organisms NDM-1 Oral Anti-diabetics Regular General Practitioner Scientific Marketing

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