Design Method, The

Feeling uninspired? That shouldn’t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you’ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems.

In this book, you will learn:

Ways to conduct research and gain insight into your clients’ situations

A process for establishing strategies and plans for your projects

How to develop a cohesive concept and visual direction for each client/job

An iterative approach to prototype, test, refine, and produce effective design

Techniques for presenting and documenting creative work

Tips for making your design studio operate efficiently and consistently