Cultural Dimension of Global Business

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.



The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.



Learning Goals

Upon completing this book readers will be able to:

Understand the interaction between global business and culture

Discuss comparative values and cultural differences

Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena

Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing

Identify strategies for coping with culture shock