The Book on Negotiating Real Estate

Perfect for fans of Never Split the Difference and all types of real estate investors. Learn how to close more real estate deals. . . and make more money in the process

From expert real estate investors and best-selling authors J Scott, Mark Ferguson, and Carol Scott, this is the only book you'll need to ensure you'll get the most deals--and the best deals--on all of your investment property With over 1,000 successful real estate deals between them, the authors combine the science of negotiation with real world experience to dive into all aspects of the real estate negotiation process--from the first interaction with a buyer or seller, to renegotiating the contract after unexpected issues arise, to last-minute concessions at closing.

Not only does this book cover all aspects of negotiating real estate deals, but it also contains dozens of true-life stories that highlight how strong negotiation can result in more and better deals. Real dialogue examples will teach you what to say and how to say it, which will strengthen your ability to close profitable transactions. Whether you're a real estate investor, agent, beginner, or expert, you can use these expert strategies to create optimal agreements and dynamic end results

Inside, you will learn:

The principles behind successful negotiation The psychology of building relationships to gain negotiating leverage How to uncover and use information to tip negotiating outcomes in your favor Strategies for defining optimal offers and counter-offers Tactics for in-the-trenches negotiating and overcoming objections Strategies for using concessions to get your deal to the finish line Tips for overcoming tactics employed by those on the other side How to overcome the challenges of making/receiving offers through agents Tactics to renegotiate issues that arise from contract contingencies Strategies to get the best of it when buying properties from banks and HUD And much more