Summary: The Mesh

The must-read summary of Lisa Gansky's book: 'The Mesh: Why the Future of Business Is Sharing'. This complete summary of the ideas from Lisa Gansky's book 'The Mesh' shows how mesh companies harness a fundamentally different business model than traditional businesses - they provide customers the temporary use of the goods and services they need at the exact moment they need them, after which those goods can be returned or recycled. In her book, the author explains how a new model is starting to take root and grow, one in which consumers have more choices, more tools, more information and more power to guide those choices, and how you can use this new model to benefit your business. This summary is a must-read for business people who want to learn more about the next big business opportunity.Added-value of this summary:* Save time* Understand key concepts* Expand your businessTo learn more, read 'The Mesh' and find out how you can take advantage of the new business model and offer customers that something different.