Summary of Simona Covel's Marketing Your Startup

Please note: This is a companion version & not the original book. Book Preview:#1 The brand is the most important part of developing and invigorating your company. It's all about what emotions you want someone to feel when they come into initial contact with your company. Some say it's just a logo, but Nike can tell you differently.#2 Public relations is all about getting your brand out there into the press. It can be extremely powerful if used correctly.#3 Advertising is another outbound marketing approach, and it is used to push your message out to prospects. It is used in digital media, such as online banners and Google AdWords, as well as traditional media, such as billboards and TV.#4 The strategies and tactics you use to market your business should be focused on generating revenue. Everything should work together to generate more leads and sales.