Sum, Ergo Cogito: I am, therefore I think.

Dave Wilson thinks because he is mortal. Whether awake or asleep, he's thinking all the time, feeding on crossword puzzles, trivia contests, quizzes, or crafting buzzwords to make Arnold Palmer look even greater. It's that kind of thinking that made Orlando's Frailey & Wilson advertising agency an overwhelming success.

This is the account of a smart, creative, ad man who lived a remarkable life running one of Florida's premier ad agencies with his best friend, Fred Frailey for over thirty years. It's also a testament to being positive, in love with your calling, and getting by with a little help from your friends. Finally, it also shows that occasionally, nice guys really do finish first.

Get ready to be immersed in an informative reminiscence of advertising's boom years, and a life that reveals how respect, creativity, fairness, and smart marketing can be both rewarding and enjoyable.