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Bog, hardback Strategy and Communication for Innovation af Nicole Pfeffermann

Strategy and Communication for Innovation

- Integrative Perspectives on Innovation in the Digital Economy

(Bog, hardback)

27 black & white illustrations, 33 colour illustrations, 50 colour tables, biography

27 black & white illustrations, 33 colour illustrations, 50 colour tables, biography

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9783319495408
Sideantal:
300
Udgivet:
08-01-2017
Udgave:
3rd Revised edition
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kr. 2.139,95
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31-01-2017
-33%

kr. 1.420,22
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Forlagets beskrivelse
27 black & white illustrations, 33 colour illustrations, 50 colour tables, biography
Bibliotekernes beskrivelse
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

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