Favoritter
    Log ind Opret dig
    Studiebog
    Strategies for High-Tech Firms

    Strategies for High-Tech Firms

    - Marketing, Economic, and Legal Issues

    Af
    Bog
    • Format
    • Bog, hardback
    • Engelsk

    Beskrivelse

    This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

    Læs hele beskrivelsen
    Detaljer
    • SprogEngelsk
    • Sidetal248
    • Udgivelsesdato08-02-2013
    • ISBN139780765617972
    • Forlag Routledge
    • FormatHardback
    Størrelse og vægt
  • Vægt612 g
    • coffee cup img
    10 cm
    book img
    17,4 cm
    24,6 cm

    Findes i disse kategorier...

    Se andre, der handler om...

    Model Marketing Open Source Experience Markets Business method patents Regime TRIPS Agreement Assets Weak Dominant Design OSS Curve High-tech firms Ingredient Branding American Intellectual Property Law Association Android Operating System Appropriability Problem appropriability Bass Model Appropriability Regime Cloud Computing Service Model Enviropreneurial Marketing Experience Curve Effects Cut Throat Price Competition High Tech Markets global pharmaceutical industry Develop Country MNEs Open Services Innovation Pharmaceutical MNEs Strong Appropriability Regime Open Source Model Ous Model Ous platform strategy

    Velkommen til Saxo – din danske boghandel

    Hos os kan du handle som gæst, Saxo-bruger eller Saxo-medlem – du bestemmer selv. Skulle du få brug for hjælp, sidder vores kundeservice-team klar ved både telefonerne og tasterne.

    Om medlemspriser hos Saxo

    For at købe bøger til medlemspris skal du være medlem af Saxo Premium, Saxo Shopping eller Saxo Ung. De første 7 dage er gratis for nye medlemmer. Medlemskabet fornyes automatisk og kan altid opsiges. Læs mere om fordelene ved vores forskellige medlemskaber her.

    Machine Name: SAXO082