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Beskrivelse
Turn yourself up to eleven with Steve Jones s unique take on personal branding.
Steve Jones, music industry insider and author of "Brand Like a Rock Star," once again takes readers on a trip through rock history to reveal often-overlooked lessons on personal branding. The stories Jones has to tell--how a drummer reinvented his instrument when he lost his arm, why Nikki Sixx s lifestyle killed him and brought him back, how the forces that nearly tore Fleetwood Mac apart actually made their music better--provide the colorful backdrop for the critical lessons on building a high-power personal brand.
The book is comprised of five sections that outline the Five Ps of Personal Branding --the building blocks for a personal brand:
Positioning--discovering the reader s unique story
Presentation--laying a framework for communicating personal brands
Passion--how to turn a love into a life s work
Purpose--crafting a personal brand to make the most impact
Profits--generating a profit, emotionally or fiscally, through personal branding
No matter what stage a career is in, success today in any field requires a rock star personal brand. "Start You Up" will set readers on the path to the goals they ve always had--and ones they didn t know were attainable. "
