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Beskrivelse
This set re-issues 5 volumes originally published between 1985 and 1994. They focus on
the impact of environmental issues on tourism management
tourism demand and forecasting
the key methods of operation of companies within the industry
the functional areas of marketing, finance, organization and staffing
research and innovation
corporate strategy. Multi-disciplinary and international in its coverage (with particular emphasis on Europe) this collection will be of interest to students and libraries in the areas of geography, tourism, and marketing.