Research on the feasibility of "Ceramic IP" model in Culture Industry

Mr. Moruo Guo once said, "The history of the ceramic is the history of China." The ceramic is a historical testimony of Chinese civilization for thousands of years, and each ceramic piece represents the cohesion of civilization and wisdom, containing profound Chinese history. The Chinese ceramic industry has a long history and enjoys high artistic achievements, bearing the pursuit of beauty in life. The excellent ceramic culture still has vigorous vitality and various development possibilities in the present day.This project aims to integrate the elements of ceramic IP and use the new channel of "Ceramic IP+new media" to empower the spread of ceramic culture and attract more people to understand the excellent Chinese ceramic culture in an innovative form. In addition, our project explores ceramic's cultural and commercial value and integrates them with contemporary business. In this way, by applying the law of business, we expect to develop cultural products and services with ceramic IP images and inject new vitality into the development of ceramic culture.Keywords: Ceramic IP; Cultural products; New media; Cultural communication; Ceramic culture