Rescue and Revival : New York Botanical Garden, 1989-2018

By 1988 the New York Botanical Garden was in serious trouble-endowments depleted, fundraising inadequate. The grounds were seedy, historic buildings decrepit. The mission of the once-respected institution had been forgotten by all but a few. Enter Gregory Long, a new CEO recruited with a mandate to rescue it. With twenty years' experience at four major New York cultural institutions, and extraordinary energy and imagination, he set about turning things around. This is the story of how he did it.