Preparing Your Business for Global E-Commerce

This hands-on resource provides guidance for Business to Consumer (B2C) and Business to Business (B2B) ecommerce. This book is intended to provide general guidance for businesses and practitioners in better understanding the basic concepts of international trade. It is tailored for small and medium-sized businesses interested in cross-border selling--through their own website, a third-party e-commerce platform, or a combination of the two.

An eCommerce platform checklist is included along with numerous tables and graphs containing helpful information, plus guidance relating to data security and storage, online payments, fulfillment options and more to guide you through a successful launch of your eCommerce business. Undergraduate and graduate students pursing coursework in marketing, international business, e-Business Strategic Management classes, and small business may find this resource helpful for research and class assignments. Professionals including entrepreneurs, small business owners, and marketers in small-to-mid-size companies may also be interested in the tips offered in this engaging resource.

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