Power Performance – Multimedia Storytelling for Journalism and Public Relations

This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession. Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the cameraIncludes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-cameraIncorporates profiles of leading multimedia journalists and public relations practitionersAddresses the key ethical issues for the professionOffers practical advice for putting presentation skills to workStorytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts