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Picture Your Profit helps managers catapult their business forward in ways they have never thought possible.Picture Your Profit shows managers how to create and increase awareness about their company's products and services using photography in a strategic marketing plan. Using her years of photography and marketing experience, Pam Reid uses Picture Your Profit to teach any media, marketing, and communications manager:The principles that make visual storytelling impactfulHow to 'capture' a message that leaves an unforgettable impressionHow to tell their company's story through still photography and illustrationsHow to make what they do and what they offer stand out in their marketThe most effective way to establish the foundation for a great visual story The many, surprising benefits that result from a visual story told well