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Packaging the Brand af Gavin Ambrose

Packaging the Brand (Required Reading Range)

- The Relationship Between Packaging Design and Brand Identity

(E-bog, PDF)

Beskrivelse: While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packa... Læs mere

While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a... Læs mere

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9782940439799
Sideantal:
208
Udgivet:
26-04-2011
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Forlagets beskrivelse
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

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