By conducting an in-depth review of the great toys from ancient times to the present, youth- marketing expert Gene Del Vecchio reveals the six core qualities that help toys achieve blockbuster status:

the toy's unique satisfaction of children 1/2s emotional needs
the toy's acceptance among parents and unique fulfillment of their needs
the toy's perfect alignment with significant historical events or social trends
the toy's ability to reinvent itself
the toy's employment of inspiring, playful marketing and, sometimes, the toy 1/2s serendipitous rendezvous with powerful, random events

The Blockbuster Toy How to Invent the Next BIG Thing also sheds light on the definition of what it means to be a toy in today 1/2s world. From traditional toys, to foods, to multi-player on-line games, to the importance of story and Hollywood studio alliances, Del Vecchio casts a broad net and explains, in ways that marketers can learn from and interested readers will find amazingly insightful, how playthings become pop culture.

Readers will learn here the essence of a blockbuster toy and the various recent approaches used by Crayola, Disney, and other companies in choosing theirproducts. Six chapters discuss blockbuster marketing strategies, all designed to
help toy-industry professionals ignite te smiles that can make their careers.

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