Online Sales Funnels

- A Beginners Guide To Customer Growth

af


Online Sales Funnels
Du sparer Spar kr. 24,70 med Shopping-fordele
  • Leveringstid 2-3 uger (Sendes fra fjernlager)
  • Forventet levering 23-12-2021
  • Kan leveres før jul
For at købe bogen til fordelspris skal du have et medlemskab med Shopping-fordele.
Du kan prøve medlemskabet gratis i 30 dage. Medlemskabet fornyes automatisk og kan altid opsiges.
Format:
Bog, paperback
Udgivelsesdato:
04-02-2021
Sprog:
Engelsk
Sidetal:
84
  • Beskrivelse
  • Yderligere info
  • Anmeldelser

Whether you're a novice in the online space or marketer struggling to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. It recent years, that has been the Online Sales Funnel that has been key to driving customer growth. With new software and a plethora of marketing tools now being available placing the Funnel as it focal point and using that to determine your sales and marketing strategy.

We have compressed the essential information on 8 topics, so you have all the information you need and none of what you don't. You'll learn the fundamentals of digital marketing and web analytics. Together with sales funnel basics, through to a comprehensive and definitive guide on funnel types, models and finally a list of successful real-world examples for you to adopt. We will drop you in an extensive case study, touched upon throughout the book to back theory with practice. The customer journey is explored from all angles and importantly, the tools, tips, software and techniques to drive each stage and more

An in-depth analysis of the customer journey from prospect to advocate.Analysis of the online sales model, its evolution and how to adapt.Appendices - Lists of online funnel objectives, types and real world success stories.

All of which aimed at embedding your understanding and providing you the means to get started on your journey to increased online customer growth.

1] AN INSIGHT IN DIGITAL MARKETINGWe provide you context through a brief history of digital marketing and its evolution, as well as the fundamentals of selling online. Covering its various incarnations, sales process basics and what good practice looks like.

2] INTRODUCING WEB ANALYTICS & FUNNELSAcquire an appreciation of web analytics, how they figure into your sales funnels and digital marketing strategy. Stepping you through a quick, simple funnel setup to cement the principles.

3] MAPPING THE BUYER'S JOURNEYBack to basics; step though the buyer journey and learn what each stage means to your funnel. Discover techniques for traffic acquisition, together with a list of tools and vendors to help.

4] SALES FUNNELS: A COMPREHENSIVE GUIDEThe real meaty stuff starts here. We introduce a fictitious online clothing company to explore the many facets of the sales funnel from several angles; the real benefits, how to perform detailed analysis, cost & conversion calculations and key models to name a few.

5] THE ONLINE SALES FUNNELStep into the funnels natural evolution; explore in detail the modern omnichannel approach. Digging into the various models that take this form. Using our case study to help you get to grips with the theory, by placing it in a real-world context.

6] PLUGGING THE LEAKAll funnels are prone to leaking, we cater for this by listing metrics, Key Performance Indicators (KPI's), Search Engine Optimisation (SEO) techniques amongst others that you should be aware of. In addition to visiting game changing innovation having a significant impact, namely; Artificial Intelligence. Finally, we discuss why you need to adapt to survive.

7] SALES FUNNEL SOFTWARETo round things off, we review and list numerous software tools that you should look to appropriate for building sustainable sales funnels. Thereby increasing the likelihood of success and getting you to market quicker. We look at the pros and cons of each in terms of price, features and complexity.

8] APPENDICESAll this theory is great to know, but meaningless unless you can gauge real success stories and examples to adapt yourself. We list tables of such funnels, together with the most common models with further examples. Encompassing all manner of online business and objectives.

Vis mereVis mindre

Udgivelsesdato:
04-02-2021
ISBN13:
9798704191995
Vægt:
290 g
Dybde:
5 mm
Bredde:
215 mm
Højde:
279 mm
Format:
Paperback
Udgave:
0
Forfattere

Vis mereVis mindre

Vis mereVis mindre

Fandt du ikke hvad du søgte?

Hvis denne bog ikke er noget for dig, kan du benytte kategorierne nedenfor til at finde andre titler. Klik på en kategori for at se lignende bøger.

Se andre bøger, der handler om

Velkommen til Saxo – din danske boghandel!

Hos os kan du handle som gæst, Saxo-bruger eller Premium-medlem – du bestemmer helt selv. Skulle du få brug for hjælp, sidder vores kundeservice-team klar ved både telefonerne og tasterne.

Om fordelspriser hos Saxo

For at købe bøger til fordelspris, skal du være medlem af Premium, Premium Shopping eller Premium Studie. De første 30 dage er gratis for nye medlemmer. Medlemskabet fornyes automatisk og kan altid opsiges. Læs mere om fordelene ved vores forskellige medlemskaber her.

Machine Name: SAXO082