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Neuro Web Design

- What Makes Them Click?

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Neuro Web Design
Du sparer 33% Du sparer 33%
Bog, paperback (kr. 214,95) (kr. 214,95)
  • kr. 319,95
  • Leveringstid Kan desværre ikke skaffes
  • 33%
Format:
Bog, paperback
Udgivelsesdato:
23-12-2008
Sprog:
Engelsk
Sidetal:
168
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  1. Beskrivelse

    Applying the research on persuasion and decision-making to the design of Web sites, Weinschenk explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas.

  2. Yderligere info
    ISBN13:
    9780321603609
    Vægt:
    276 g
    Dybde:
    9 mm
    Bredde:
    179 mm
    Højde:
    229 mm
    Format:
    Paperback
    • Bibliotekernes beskrivelse

      Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.

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