Negotiation

Few things have as broad an effect on your life and career as the ability to negotiate well.

The art of negotiation has become an essential element of almost all our interactions in every area of life. Enhancing our ability to negotiate effectively affects not only business contracts and career opportunities but also our personal relationships. Simply put, those who don't negotiate well risk falling victim to those who do. Success expert Brian Tracy has negotiated millions of dollars’ worth of contracts during his career and has learned firsthand all the tips, tools, strategies, and things to avoid that are necessary for anyone to become a master negotiator. In Negotiation, a practical, concise guide, Tracy teaches readers how to:

Utilize the six key negotiating stylesHarness the power of emotion in hammering out agreementsPrepare like a pro and enter any negotiation from a position of strengthGain clarity on areas of agreement and disagreementDevelop win-win outcomesKnow when and how to walk awayApply the Law of FourPlus much more. Within the pages of this invaluable guide, begin mastering the art of negotiation. No other life-skill can impact you as broadly as learning how to negotiate well--saving you time and money, making you more effective in all areas of life, and contributing substantially to your career.