Microeconomics

Should you rent a car or take taxis while on vacation? How do coupons change demand? Should the U.S. subsidize oil drilling to become less dependent on foreign oil? MICROECONOMICS: AN INTUITIVE APPROACH explains the economic theory underlying everyday choices using an interesting and conversational approach. The author demonstrates the larger context of economic intuition, while this easy-to-read text furthers your conceptual thinking with careful analysis. MindTap® is now available with interactive, animated Video Graph Presentations that bring each graph from the book to life. Improved navigation and chapter markers let you use this feature with ease. New Progression Graphs in the eReader separate economic concept graphs into finite steps that you can walk through at your own pace.