Marketing Management

Like a powerful magnet, the concepts outlined in Marketing Management: A Strategic Framework and Tools for Success can be used to attract new customers and bring existing customers closer to your brand. The authors balance academic insight with practical application to emphasize the strategic process and the fundamental tools required to deliver effective marketing management.



This book is divided into two distinct sections. The first section introduces core concepts and examines the three stages of the Strategic Marketing Framework: situation analysis, strategy formulation, and marketing execution.



The second section of the book is comprised of Notes that highlight tools related to brand development, customer assessment, competitive intelligence, digital transformation, and international market strategies to support the stages of the Strategic Marketing Framework. The book concludes with an extensive template for developing a successful strategic marketing plan.



Designed to provide readers with a proven framework and resources to develop essential skillsets, Marketing Management is an indispensable guide for marketing students and professionals.