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Beskrivelse
In this book, the authors explore account manager issues through the lens of a highly successful
account manager's career at one of the world's leading global enterprises. Every chapter in the book
includes passages in their shared and individual voices, so as to highlight varying perspectives. But
the entire book together draws on our combined experiences and expertise of the two authors
This book focuses on the career of Gus Maikish, who had a highly successful career at IBM. Gus
spent some time in important staff roles at both the firm's regional and corporate levels. But his
dominant career focus was as an account manager. In this book, he joins with Noel Capon from
Columbia Business School to present a career autobiography.
