Living By Your Wits

Living By Your Wits presents the principles of profit in plain language, illustrated by real-life stories, with a Discussion Guide that challenges you to:

Connect with your passion, strengths, and creativityFind and focus on profit sweet spots Define the "perfect-fit customer" who's willing to pay a premiumSee cash flow as a value stream, from first contact to cash in the bankFind the "compelling value difference" that allows for premium pricingImplement a strategic plan to move up the profit food chainDevelop a profit-driven dream teamBuild sustained profits, create wealth and a sellable business