Light, Bright and Polite 1

With a background in marketing at Disney, Josh Ochs travels the country teaching 30,000 people each year how to shine online. He offers practical tips for busy professionals: How to use their existing social media accounts as an authentic resume and a portfolio of positive accomplishments.About this book: - Learn why (and how) you need to monitor your online brand- How to be authentic, yet post in a way that protects your image- When social media can hurt, and help your career- How to express yourself while managing your online image- The top 5 social networks that help you shine online"This book is a great guide for professionals in almost any industry to be authentic online (while still having fun)." - Chris Mygatt, President & COO, Coldwell Banker Residential Brokerage - Colorado"Josh has created a formula professionals can use to build an online portfolio to stand out in a positive way."- Julie Mossler, Head of Global Communications, Waze (acquired by Google)"Excellent advice for any professional who wants to improve their digital image and footprint."- Lisa Cochrane, Former Senior Vice President of Marketing, Allstate Insurance Corp"Josh's advice is practical. This is a MUST read for professionals."- James Ellis, Dean of the USC Marshall School of Business