Leading from Purpose

LEADING FROM PURPOSE IS TRANSFORMING LEADERSHIP AT THE WORLD'S TOP COMPANIES

'I can't imagine leading Ben & Jerry's without it' Jostein Solheim, CEO of Ben & Jerry's

'Makes lives deeper, organisations stronger and society more cohesive.' Paul Polman, CEO, Unilever

'Purpose has really enhanced my impact as a leader.' Ralph Hamers, CEO of ING Bank

'My purpose has acted as a guiding light to help me centre and ground myself to lead effectively when it's needed most.' Loren Shuster, Chief People Officer at LEGO



Drawing on ten years of experience working with more than 10,000 executives from companies around the world, Nick Craig takes you on a revelatory journey to understand your purpose, find clarity and focus and lead with inspiration.

When uncovered, purpose becomes our most fundamental guiding principle. Explaining where true purpose lies and demystifying where it doesn't, Craig offers the methods through which anyone can find their purpose. He identifies three pathways that will assess where you are going with your purpose and where you should be going.

In Leading from Purpose, Craig shares unique stories to show how top leaders are energized by their purpose, finding in it the confidence they need to properly evaluate high-stakes decisions and take the optimal action. Accessible, methodical and eminently practical, this book offers the comprehensive toolbox with which everyone - whether a c-suite executive or a behind-the-scenes office worker - can live out their purpose and achieve success on their own terms.

With a foreword by Daring Greatly author Brené Brown.