La Fórmula / The Formula

Los principios cient ficos que permiten alcanzar el xito. Las leyes que rigen el xito son las que diferencian a los libros m s vendidos de los libros de saldo, a los millonarios de los arruinados. Ilustran lo defectuosas que son las reglas de las competiciones, puesto que en muchas de ellos el ganador se decide al azar. Nos demuestran que, con frecuencia, los expertos -los profesionales que valoran el vino, las actuaciones de m sica cl sica o los patinadores art sticos, u otro tipo de jueces- no est n m s capacitados que cualquiera de nosotros para determinar la calidad de las cosas. Estas reglas explican tambi n por qu el tipo que destaca en las reuniones de personal, pero que a menudo no est al d a o bien informado en otros mbitos, acaba convirti ndose en nuestro jefe. Muestran por qu arriesgarse con un competidor que lleva las de ganar puede tener un gran impacto, o por qu una nica donaci n inicial puede catapultar o tirar por tierra una campa a de recaudaci n de fondos. Y pueden, incluso, ense arnos por qu una canci n muy mala -escojamos la que m s rabia nos d -, se convierte sorprendentemente en un xito. Las Leyes del xito han regido nuestras vidas y nuestras carreras de forma tan inmutable como la gravedad durante siglos, pero, hasta hace muy poco, ni siquiera sab amos que exist an. .-Albert-L szl Barab si ENGLISH DESCRIPTION "This is not just an important but an imperative project: to approach the problem of randomness and success using the state of the art scientific arsenal we have. Barabasi is the person."

--Nassim Nicholas Taleb, author of the New York Times bestselling The Black Swan and Distinguished Professor of Risk Engineering at NYU

An international bestseller

In the bestselling tradition of Malcom Gladwell, James Gleick, and Nate Silver, prominent professor L szl Barab si gives us a trailblazing book that promises to transform the very foundations of how our success-obsessed society approaches their professional careers, life pursuits and long-term goals. Too often, accomplishment does not equal success. We did the work but didn't get the promotion; we played hard but weren't recognized; we had the idea but didn't get the credit. We convince ourselves that talent combined with a strong work ethic is the key to getting ahead, but also realize that combination often fails to yield results, without any deeper understanding as to why. Recognizing this striking disconnect, the author, along with a team of renowned researchers and some of the most advanced data-crunching systems on the planet, dedicated themselves to one goal: uncovering that ever-elusive link between performance and success. Now, based on years of academic research, The Formula finally unveils the groundbreaking discoveries of their pioneering study, not only highlighting the scientific and mathematic principles that underpin success, but also revolutionizing our understanding of: - Why performance is necessary but not adequate

- Why "Experts" are often wrong

- How to assemble a creative team primed for success

- How to most effectively engage our networks and much more.