King of Clothes

This book tells the growth history of Masa Yanai and Uniqlo. It is divided into eleven chapters, from 'unintelligible adolescence', 'uniqlo taking off', 'dreams into reality', 'transformation into a butterfly', 'building the Uniqlo dynasty', 'dominated Uniqlo', 'advanced through setbacks', 'dilemma', 'stroke twice', 'revolution in the new era', 'Chinese dream and future heart', which comprehensively demonstrated Yanai Masayoshi and the world-renowned growth process of Uniqlo has analyzed Uniqlo''s unique business model, corporate culture, technology research and development and capital operation from multiple angles.