Kat Bytes

Are you trying to make sense of emerging technology? Do you have big plans to derive business value from data but don't know where to start?

Take a journey with leading business technologist and award-winning blogger, Katrina Read, as she shares her expertise, tackles the impact of emerging trends, and captures insight from organisations innovating with big data, analytics and cognitive computing.

As requested by her loyal readers, we've pulled together a collection of the most popular articles published on katsinsight.com so you can read them on the go and be inspired on your journey to business insight.

The only book that compares marketing with dating, transporting giraffes with enterprise planning, and saving endangered animals with security intelligence - kat bytes sits at the intersection between business and technology, where data meets insight with a dash of Aussie humour.